iDO is a brand owned by Miniconf Spa, a company that has been in the Kids fashion industry for 50 years. The brand is designed to wear children every day in style: iDO’s goal is to create garments that combine design and versatility with quality, comfort, durability, and attention to environmental sustainability issues. iDO dresses boys and girls from zero to sixteen years with a line dedicated to newborn 0-24 months, iDO mini. A trendy, easy-to-wear brand that makes coordinability one of the collection’s strong points. The capsule collection proposal makes the commercial offer always current and in line with trends. iDO meets the needs of today’s omnichannel market also thanks to an excellent quality/price ratio.