Angelo Gatti founded this effervescent company in 1974 in Milan, the undisputed Italian capital city of fashion and design. Always fascinated by beauty, he geniusly developed the idea: how to bring color, make-up, fashion and magic together? The ...

Angelo Gatti founded this effervescent company in 1974 in Milan, the undisputed Italian capital city of fashion and design. Always fascinated by beauty, he geniusly developed the idea: how to bring color, make-up, fashion and magic together? The unpredictable answer was a make-up kit. The company quickly became a leader in the Italian cosmetic industry with the brand name PUPA. Make-up kits became its unmistakable signature all over the globe. SINCE YESTERDAY TO DATE: a contemporary approach to beauty Beauty is in every woman. Beauty is for every woman. Driven by a never ending creativity and by a constant attention to women needs and market trends, PUPA successfully created comprehensive lines of cosmetic products over the years ranging from top quality make-up to charming toiletries, from innovative perfume concepts to highly performing treatment. PUPA aims to understand and anticipate market trends, offering to the market extremely innovative, fashionable and high-value cosmetics at reasonably affordable prices. STRENGHTS: • Style and design • Passion and creativity • Anticipation of market and fashion trends • Attention to consumer needs • Innovation through Research & Development IMAGE & STYLE: Italian fashion and ‘Made in Italy’ values brought into cosmetics: this is the synthesis of PUPA style. In visual advertising and overall product communication PUPA is represented by fascinating beauty icons with aspirational yet approachable looks. PUPA’s beauty models represent fashionable and glamorous beauty yet friendly and lively as “girl next door”. COMPANY COLORS: Red, the color of passion. Black, the color of fashion. Pink, the color of care. PUPA’s deep red is the distinctive sign of the brand, making its products instantly and easily recognizable everywhere. Pure black, adds a touch of sophisticated style, supporting the premium and high and fashionable nature of the brand. New born pink color represents the feminine world of face and body care.