The Most Beautiful Story Ever Told.


The Most Beautiful Story Ever Told.

This year marks the 150th anniversary of Levi's® 501® jeans, one of the most important style icons in the world, the original model which all other jeans were created from.

Throughout its century and a half of history, the 501® has been loved and worn by everyone: miners, cowboys, hippies, rockers, skaters, musicians, politicians, celebrities, unsung heroes and millions of other people. Each has a pair of 501® and each pair has a story. A story that began with denim, copper rivets and an American dream became everyone's dream and, likely, the most beloved clothing item of all time. A story still ongoing, written, rewritten and yet to be written by those who button every day that famous fifth button.

You too can become part of the legend. Come to the Village and celebrate with us the 150th anniversary of the 501®. The greatest story ever worn.

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Sign up for the photography courses of the Circolo Palmarino

Take a step forward with your photography and discover the basic and advanced courses with the special rates for Village Card holders.



With Village Card, from March 6 to March 26, you can earn even more miles from the Millemiglia Program: the credit is 3 miles for every euro spent inside the Villages! Present your receipts at the Info Point and get your shopping off the ground!

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