Under Armour is an American sports brand founded in 1996. Its mission is clear: to make you a better athlete. The brand started ...

Under Armour is an American sports brand founded in 1996. Its mission is clear: to make you a better athlete. The brand started life with a T-shirt that gave athletes an undeniable competitive edge and has gone on to revolutionise sportswear. Today, innovation is the lifeblood and driver of the brand’s vision, which is to offer athletes high-performance solutions they didn’t think they needed but now can’t do without.